PRIVACY POLICY

This Privacy Policy describes how your personal information is collected, used, and shared when you visit, interact with, or make a purchase from www.perfume.engineer (the “Site”).

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect information about your device, including details about your web browser, IP address, time zone, and any cookies that may be installed on your device. We also track the individual web pages or products you view, the websites or search terms that referred you to the Site, and how you interact with the Site overall. This automatically collected data is referred to as “Device Information.”

We collect Device Information using technologies such as:

• Cookies: These are data files placed on your device that often include an anonymous unique identifier. For more information about cookies and how to disable them, visit http://www.allaboutcookies.org.
• Log Files: These record actions occurring on the Site and collect data such as IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
• Web Beacons, Tags, and Pixels: These electronic files help us understand how you browse the Site.

Additionally, when you make (or attempt to make) a purchase through the Site, we collect information such as your name, billing address, shipping address, payment details (including credit card numbers), email address, and phone number. We refer to this data as “Order Information.”

In this Privacy Policy, “Personal Information” includes both Device Information and Order Information.

HOW WE USE YOUR PERSONAL INFORMATION

We use the Order Information primarily to fulfil orders placed through the Site. This involves processing your payment information, arranging shipping, and providing you with invoices and/or order confirmations. We may also use your Order Information to:

• Communicate with you about your order and related inquiries.
• Screen orders for potential risk or fraud.
• Provide you with information, marketing, or advertising related to our products or services that align with the preferences and interests you have shared with us.

We use the Device Information to help us screen for potential risk and fraud (particularly through your IP address) and to improve and optimize our Site. This optimization includes analyzing how you navigate and interact with the Site, allowing us to assess the effectiveness of our marketing and advertising campaigns.

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third-party service providers to support our operations. For example, we use easystore.co to power our online store. We may also use analytics tools like Google Analytics to understand how our customers engage with the Site.

• For more information about how Google uses your Personal Information, you can read here: https://www.google.com/intl/en/policies/privacy/
  You can opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

We may also share your Personal Information to comply with applicable laws and regulations, respond to lawful requests, or protect our rights.

BEHAVIORAL ADVERTISING

We may use your Personal Information to provide targeted advertisements or marketing communications that we believe may interest you. To understand more about targeted advertising, please visit the Network Advertising Initiative’s educational page: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising here:

• Facebook: https://www.facebook.com/settings/?tab=ads
• Google: https://www.google.com/settings/ads/anonymous
• Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

You can also opt out of some of these services by visiting the Digital Advertising Alliance’s portal: http://optout.aboutads.info/.

DO NOT TRACK

Please note that we do not alter our Site’s data collection and usage practices when we see a “Do Not Track” signal from your browser.

DATA RETENTION

We will maintain your Order Information for our records unless and until you ask us to delete it.

CHANGES

We may update this Privacy Policy from time to time to reflect changes to our practices and operational requirements, or for other legal and regulatory reasons.

EMAIL MARKETING AND NOTIFICATIONS

By providing your email at checkout, subscribing to our newsletter, or participating in promotional activities, you consent to receive email communications from us. These may include order updates, special offers, and marketing messages. You can opt out of receiving emails at any time by clicking the “unsubscribe” link included in our emails.

CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us:
Email: helmi@perfume.engineer